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Now the multinational corporation that designs and manufactures shoes, clothing and accessories, similar to its American peer Nike has decided to deny Iran with access to its services.
Last month, Nike also abruptly decided to withdraw supply of boots to Iranian footballers ahead of the World Cup.
President of the Football Federation of the Islamic Republic of Iran (FFIRI), Mehdi Taj, reacting to the move by the Germany-based company, in a letter on Monday called on the head of the Federation’s Marketing Committee Hedayat Mombini, to 'take prompt punitive measures against such a conduct that violates human rights.'
In May, US President Donald Trump announced Washington would unilaterally withdraw from the Iran nuclear deal, formally known as the Joint Comprehensive Plan of Action (JCPOA).
Trump also vowed to reimpose economic sanctions which were waived back in 2015, when the deal was signed between Iran and the major world powers.
It goes without saying that the move by Adidas-Group to follow suit and join the United States in reimposing sanctions against Iran, which are political in nature, is the consequence of an Iranophobia approach fueled and promulgated by the West.
One month ago, when US sportswear manufacturer giant Nike decided not to provide services to the Iranian football team in the World Cup, the company was soon replaced by Adidas and the company provided Iran’s World Cup jerseys.
Elaborating on the company's decision to include Iran as one of 12 teams it sponsors, CEO of Adidas-Group, Kasper Rorsted, warned against politicizing sports.
'If we start being a political engine, then we don't actually have the freedom to do what we want to do and that's really making people's lives better.” CEO of Adidas-Group, Kasper Rorsted, told Russia Today.
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